{"id":6931,"date":"2022-07-04T15:28:02","date_gmt":"2022-07-04T15:28:02","guid":{"rendered":"https:\/\/thespecialistsnetwork.com\/?p=6931"},"modified":"2023-07-12T20:27:50","modified_gmt":"2023-07-12T20:27:50","slug":"ti-einai-to-digital-marketing","status":"publish","type":"post","link":"https:\/\/thespecialistsnetwork.com\/en\/blog\/ti-einai-to-digital-marketing\/","title":{"rendered":"What is Digital Marketing?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">Digital Marketing, or digital advertising, refers to the use of technology and digital media to promote products or services on the internet. It is an evolving and growing category of marketing that has changed the way businesses perceive and promote their products.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digital Marketing encompasses a variety of techniques and tools that can be used to reach the audience in the digital world. These include websites, e-commerce, social media, mobile search, online advertising, email marketing, and many more.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">The benefits of Digital Marketing<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">One of the main benefits of Digital Marketing is its ability to reach a broad audience on a global scale. The capabilities of the internet allow companies to reach customers in various geographical locations and communicate with them in multiple ways. This opens up new opportunities for business growth and success.<\/p>\n\n\n<div class=\"wp-block-image\">\n<figure class=\"aligncenter size-large\"><img loading=\"lazy\" decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/thespecialistsnetwork.com\/wp-content\/uploads\/2022\/07\/person-studying-digital-marketing-online-2021-11-11-03-27-06-utc-1-1024x683.jpg\" alt=\"\" class=\"wp-image-6934\" srcset=\"https:\/\/thespecialistsnetwork.com\/wp-content\/uploads\/2022\/07\/person-studying-digital-marketing-online-2021-11-11-03-27-06-utc-1-1024x683.jpg 1024w, https:\/\/thespecialistsnetwork.com\/wp-content\/uploads\/2022\/07\/person-studying-digital-marketing-online-2021-11-11-03-27-06-utc-1-300x200.jpg 300w, https:\/\/thespecialistsnetwork.com\/wp-content\/uploads\/2022\/07\/person-studying-digital-marketing-online-2021-11-11-03-27-06-utc-1-768x512.jpg 768w, https:\/\/thespecialistsnetwork.com\/wp-content\/uploads\/2022\/07\/person-studying-digital-marketing-online-2021-11-11-03-27-06-utc-1-1536x1024.jpg 1536w, https:\/\/thespecialistsnetwork.com\/wp-content\/uploads\/2022\/07\/person-studying-digital-marketing-online-2021-11-11-03-27-06-utc-1-18x12.jpg 18w, https:\/\/thespecialistsnetwork.com\/wp-content\/uploads\/2022\/07\/person-studying-digital-marketing-online-2021-11-11-03-27-06-utc-1-600x400.jpg 600w, https:\/\/thespecialistsnetwork.com\/wp-content\/uploads\/2022\/07\/person-studying-digital-marketing-online-2021-11-11-03-27-06-utc-1.jpg 1920w\" sizes=\"auto, (max-width: 1024px) 100vw, 1024px\" \/><\/figure>\n<\/div>\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Another significant advantage of Digital Marketing is the ability to track and measure results accurately. Unlike traditional marketing methods where it is difficult to clearly determine the effectiveness of actions, Digital Marketing provides detailed insights and data on the reach and performance of campaigns. This enables businesses to continuously adjust and improve their efforts, offering analytical success metrics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Digital Marketing also provides the opportunity for personalized approaches to promotion. By utilizing data and analytics, companies can better understand their target audience, monitor their preferences and behaviors, and deliver tailored content and offers. This leads to greater effectiveness and resonance of messages directed at the audience.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\">Conclusion<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In summary, Digital Marketing represents a revolution in the world of promotion. Through the use of technology and digital media, businesses can reach wider audiences, measure the effectiveness of their efforts, and personalize their approaches.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">It is a growing field that is constantly evolving, requiring businesses to stay informed and adapt to new trends and technologies.<\/p>","protected":false},"excerpt":{"rendered":"<p>What problems does it solve and what needs does it serve?<\/p>","protected":false},"author":27,"featured_media":6932,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[446,444],"tags":[],"class_list":["post-6931","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-for-businesses","category-for-businsesses"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u03a4\u03b9 \u0395\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf Digital Marketing; | The Specialist Network<\/title>\n<meta name=\"description\" content=\"Digital marketing: \u03a0\u03bf\u03b9\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03bb\u03cd\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03b9 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03b5\u03af;\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/thespecialistsnetwork.com\/en\/blog\/ti-einai-to-digital-marketing\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"\u03a4\u03b9 \u0395\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf Digital Marketing; | The Specialist Network\" \/>\n<meta property=\"og:description\" content=\"Digital marketing: \u03a0\u03bf\u03b9\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03bb\u03cd\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03b9 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03b5\u03af;\" \/>\n<meta property=\"og:url\" content=\"https:\/\/thespecialistsnetwork.com\/en\/blog\/ti-einai-to-digital-marketing\/\" \/>\n<meta property=\"og:site_name\" content=\"The Specialist Network\" \/>\n<meta property=\"article:published_time\" content=\"2022-07-04T15:28:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-12T20:27:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/thespecialistsnetwork.com\/wp-content\/uploads\/2022\/07\/digital-marketing-2021-08-30-05-54-29-utc-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1272\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"sofia\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"sofia\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/thespecialistsnetwork.com\/blog\/ti-einai-to-digital-marketing\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/thespecialistsnetwork.com\/blog\/ti-einai-to-digital-marketing\/\"},\"author\":{\"name\":\"sofia\",\"@id\":\"https:\/\/thespecialistsnetwork.com\/#\/schema\/person\/eb97e09beaf5150db317e3edefef017f\"},\"headline\":\"\u03a4\u03b9 \u0395\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf Digital Marketing;\",\"datePublished\":\"2022-07-04T15:28:02+00:00\",\"dateModified\":\"2023-07-12T20:27:50+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/thespecialistsnetwork.com\/blog\/ti-einai-to-digital-marketing\/\"},\"wordCount\":22,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/thespecialistsnetwork.com\/#organization\"},\"articleSection\":[\"Digital Marketing\",\"For Businesses\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/thespecialistsnetwork.com\/blog\/ti-einai-to-digital-marketing\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/thespecialistsnetwork.com\/blog\/ti-einai-to-digital-marketing\/\",\"url\":\"https:\/\/thespecialistsnetwork.com\/blog\/ti-einai-to-digital-marketing\/\",\"name\":\"\u03a4\u03b9 \u0395\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf Digital Marketing; | The Specialist Network\",\"isPartOf\":{\"@id\":\"https:\/\/thespecialistsnetwork.com\/#website\"},\"datePublished\":\"2022-07-04T15:28:02+00:00\",\"dateModified\":\"2023-07-12T20:27:50+00:00\",\"description\":\"Digital marketing: \u03a0\u03bf\u03b9\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03bb\u03cd\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03b9 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03b5\u03af;\",\"breadcrumb\":{\"@id\":\"https:\/\/thespecialistsnetwork.com\/blog\/ti-einai-to-digital-marketing\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/thespecialistsnetwork.com\/blog\/ti-einai-to-digital-marketing\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/thespecialistsnetwork.com\/blog\/ti-einai-to-digital-marketing\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/thespecialistsnetwork.com\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"\u03a4\u03b9 \u0395\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf Digital Marketing;\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/thespecialistsnetwork.com\/#website\",\"url\":\"https:\/\/thespecialistsnetwork.com\/\",\"name\":\"The Specialist Network\",\"description\":\"The Network of Top Marketing Professionals\",\"publisher\":{\"@id\":\"https:\/\/thespecialistsnetwork.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/thespecialistsnetwork.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/thespecialistsnetwork.com\/#organization\",\"name\":\"The Specialists Network\",\"url\":\"https:\/\/thespecialistsnetwork.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thespecialistsnetwork.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/thespecialistsnetwork.com\/wp-content\/uploads\/2022\/04\/Specialists_Network_logo_1080px-01.png\",\"contentUrl\":\"https:\/\/thespecialistsnetwork.com\/wp-content\/uploads\/2022\/04\/Specialists_Network_logo_1080px-01.png\",\"width\":1080,\"height\":1080,\"caption\":\"The Specialists Network\"},\"image\":{\"@id\":\"https:\/\/thespecialistsnetwork.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/thespecialistsnetwork.com\/#\/schema\/person\/eb97e09beaf5150db317e3edefef017f\",\"name\":\"sofia\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/thespecialistsnetwork.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/a1cf14946073ea2af8b09144e6549be75638d41cfd6b32071083f6c06f74abb4?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/a1cf14946073ea2af8b09144e6549be75638d41cfd6b32071083f6c06f74abb4?s=96&d=mm&r=g\",\"caption\":\"sofia\"},\"url\":\"https:\/\/thespecialistsnetwork.com\/en\/blog\/author\/sofia\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"\u03a4\u03b9 \u0395\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf Digital Marketing; | The Specialist Network","description":"Digital marketing: \u03a0\u03bf\u03b9\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03bb\u03cd\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03b9 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03b5\u03af;","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/thespecialistsnetwork.com\/en\/blog\/ti-einai-to-digital-marketing\/","og_locale":"en_US","og_type":"article","og_title":"\u03a4\u03b9 \u0395\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf Digital Marketing; | The Specialist Network","og_description":"Digital marketing: \u03a0\u03bf\u03b9\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03bb\u03cd\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03b9 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03b5\u03af;","og_url":"https:\/\/thespecialistsnetwork.com\/en\/blog\/ti-einai-to-digital-marketing\/","og_site_name":"The Specialist Network","article_published_time":"2022-07-04T15:28:02+00:00","article_modified_time":"2023-07-12T20:27:50+00:00","og_image":[{"width":1920,"height":1272,"url":"https:\/\/thespecialistsnetwork.com\/wp-content\/uploads\/2022\/07\/digital-marketing-2021-08-30-05-54-29-utc-1.jpg","type":"image\/jpeg"}],"author":"sofia","twitter_card":"summary_large_image","twitter_misc":{"Written by":"sofia","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/thespecialistsnetwork.com\/blog\/ti-einai-to-digital-marketing\/#article","isPartOf":{"@id":"https:\/\/thespecialistsnetwork.com\/blog\/ti-einai-to-digital-marketing\/"},"author":{"name":"sofia","@id":"https:\/\/thespecialistsnetwork.com\/#\/schema\/person\/eb97e09beaf5150db317e3edefef017f"},"headline":"\u03a4\u03b9 \u0395\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf Digital Marketing;","datePublished":"2022-07-04T15:28:02+00:00","dateModified":"2023-07-12T20:27:50+00:00","mainEntityOfPage":{"@id":"https:\/\/thespecialistsnetwork.com\/blog\/ti-einai-to-digital-marketing\/"},"wordCount":22,"commentCount":0,"publisher":{"@id":"https:\/\/thespecialistsnetwork.com\/#organization"},"articleSection":["Digital Marketing","For Businesses"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/thespecialistsnetwork.com\/blog\/ti-einai-to-digital-marketing\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/thespecialistsnetwork.com\/blog\/ti-einai-to-digital-marketing\/","url":"https:\/\/thespecialistsnetwork.com\/blog\/ti-einai-to-digital-marketing\/","name":"\u03a4\u03b9 \u0395\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf Digital Marketing; | The Specialist Network","isPartOf":{"@id":"https:\/\/thespecialistsnetwork.com\/#website"},"datePublished":"2022-07-04T15:28:02+00:00","dateModified":"2023-07-12T20:27:50+00:00","description":"Digital marketing: \u03a0\u03bf\u03b9\u03b1 \u03c0\u03c1\u03bf\u03b2\u03bb\u03ae\u03bc\u03b1\u03c4\u03b1 \u03bb\u03cd\u03bd\u03b5\u03b9 \u03ba\u03b1\u03b9 \u03c4\u03b9 \u03b1\u03bd\u03ac\u03b3\u03ba\u03b5\u03c2 \u03b5\u03be\u03c5\u03c0\u03b7\u03c1\u03b5\u03c4\u03b5\u03af;","breadcrumb":{"@id":"https:\/\/thespecialistsnetwork.com\/blog\/ti-einai-to-digital-marketing\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/thespecialistsnetwork.com\/blog\/ti-einai-to-digital-marketing\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/thespecialistsnetwork.com\/blog\/ti-einai-to-digital-marketing\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/thespecialistsnetwork.com\/"},{"@type":"ListItem","position":2,"name":"\u03a4\u03b9 \u0395\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf Digital Marketing;"}]},{"@type":"WebSite","@id":"https:\/\/thespecialistsnetwork.com\/#website","url":"https:\/\/thespecialistsnetwork.com\/","name":"The Specialist Network","description":"The Network of Top Marketing Professionals","publisher":{"@id":"https:\/\/thespecialistsnetwork.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/thespecialistsnetwork.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/thespecialistsnetwork.com\/#organization","name":"The Specialists Network","url":"https:\/\/thespecialistsnetwork.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thespecialistsnetwork.com\/#\/schema\/logo\/image\/","url":"https:\/\/thespecialistsnetwork.com\/wp-content\/uploads\/2022\/04\/Specialists_Network_logo_1080px-01.png","contentUrl":"https:\/\/thespecialistsnetwork.com\/wp-content\/uploads\/2022\/04\/Specialists_Network_logo_1080px-01.png","width":1080,"height":1080,"caption":"The Specialists Network"},"image":{"@id":"https:\/\/thespecialistsnetwork.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/thespecialistsnetwork.com\/#\/schema\/person\/eb97e09beaf5150db317e3edefef017f","name":"sofia","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/thespecialistsnetwork.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/a1cf14946073ea2af8b09144e6549be75638d41cfd6b32071083f6c06f74abb4?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/a1cf14946073ea2af8b09144e6549be75638d41cfd6b32071083f6c06f74abb4?s=96&d=mm&r=g","caption":"sofia"},"url":"https:\/\/thespecialistsnetwork.com\/en\/blog\/author\/sofia\/"}]}},"_links":{"self":[{"href":"https:\/\/thespecialistsnetwork.com\/en\/wp-json\/wp\/v2\/posts\/6931","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/thespecialistsnetwork.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/thespecialistsnetwork.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/thespecialistsnetwork.com\/en\/wp-json\/wp\/v2\/users\/27"}],"replies":[{"embeddable":true,"href":"https:\/\/thespecialistsnetwork.com\/en\/wp-json\/wp\/v2\/comments?post=6931"}],"version-history":[{"count":3,"href":"https:\/\/thespecialistsnetwork.com\/en\/wp-json\/wp\/v2\/posts\/6931\/revisions"}],"predecessor-version":[{"id":7572,"href":"https:\/\/thespecialistsnetwork.com\/en\/wp-json\/wp\/v2\/posts\/6931\/revisions\/7572"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/thespecialistsnetwork.com\/en\/wp-json\/wp\/v2\/media\/6932"}],"wp:attachment":[{"href":"https:\/\/thespecialistsnetwork.com\/en\/wp-json\/wp\/v2\/media?parent=6931"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/thespecialistsnetwork.com\/en\/wp-json\/wp\/v2\/categories?post=6931"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/thespecialistsnetwork.com\/en\/wp-json\/wp\/v2\/tags?post=6931"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}