{"id":4417,"date":"2022-04-18T14:50:13","date_gmt":"2022-04-18T14:50:13","guid":{"rendered":"https:\/\/thespecialistsnetwork.com\/?p=4417"},"modified":"2022-06-08T14:47:26","modified_gmt":"2022-06-08T14:47:26","slug":"poso-xrewnei-enas-digital-marketer","status":"publish","type":"post","link":"https:\/\/thespecialistsnetwork.com\/en\/blog\/poso-xrewnei-enas-digital-marketer\/","title":{"rendered":"How much does a Digital Marketer charge?"},"content":{"rendered":"<p class=\"wp-block-paragraph\">The charge for a service is directly related to the time you need to provide that service, in short you are counting your man-hours.\u00a0 So before you set your prices you need to calculate your costs correctly. Maybe, for your last project you needed to employ an extra outsider (e.g. a graphic designer who worked for 10 hours in cooperation with you). So make sure you do detailed calculations before you go ahead and decide on the final price of your service.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This is why the cost of a service differs in each company and obviously differs comparatively between a company and a <a href=\"https:\/\/thespecialistsnetwork.com\/en\/blog\/ti-prepei-na-gnwrizete-protou-asxoleitheite-me-to-freelancing\/\">freelancer<\/a> digital marketer.\u00a0<\/p>\n\n\n\n<p class=\"has-medium-font-size wp-block-paragraph\"><strong>Should I charge for my services separately or in a \"package\"?<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The best practice is to charge individually for each of your services. Your clients will always need several of your services together. For example, they will ask you to do social media marketing monthly but also run some of their ads and in addition, you will be constantly producing content and ad creative. It's a shame to limit your work to a \"package\" with a fixed price because you certainly won't win. Smaller clients don't want that much confusion and expect a fixed amount per month for everything, aka: \"what do I get for \u20ac200?\" The all you can eat model that is. This may be easier for them to understand, but we recommend that you charge separately for each of your services whether you are working with a small or large client.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Let's see what are the most common charges for each service from Digital Marketer<\/strong> <strong>freelancers in Greece.\u00a0<\/strong><\/p>\n\n\n\n<ol class=\"has-medium-font-size wp-block-list\"><li><strong>DIGITAL AND SOCIAL MEDIA STRATEGY<\/strong><\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">The creation of a complete customized digital and social media strategy that includes all channels, actions, budgets and KPIs for the brand's objectives.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>From \u20ac50\/hour or one-off from \u20ac1000<\/strong><\/p>\n\n\n\n<ol start=\"2\" class=\"has-medium-font-size wp-block-list\"><li><strong>SEARCH ENGINE OPTIMIZATION (SEO)<\/strong><\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">SEO is in simple terms the optimization of a website or app in order to improve its appearance in search results (i.e. Google, Bing and so on) as well as in App Stores.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Costing can be done in 2 ways:<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>SEO check-up one-off and creation of a relevant report:&nbsp;<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>From \u20ac500 depending on the volume of the project<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>SEO (on-site and off-site) as a monthly service:<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>From \u20ac500 depending on the volume of the project and the content that needs to be created in order to have back-links<\/strong><\/p>\n\n\n\n<ol start=\"3\" class=\"has-medium-font-size wp-block-list\"><li><strong>CONTENT PRODUCTION (exclusive production)<\/strong><\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Creating content for various uses in social media, ads, SEO, web or content marketing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>One amount per deliverable content&nbsp;<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Some examples:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li><strong>An original search engine optimized article up to 1000 words from \u20ac100<\/strong><\/li><li><strong>A visual from \u20ac50<\/strong><\/li><li><strong>One copy for ads up to 200 characters customized per channel from \u20ac20<\/strong><\/li><\/ul>\n\n\n\n<ol start=\"4\" class=\"has-medium-font-size wp-block-list\"><li><strong>CONTENT MARKETING<\/strong><\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">The creation of various types of content and its organic publication to third parties in order to increase brand awareness and visits.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>From \u20ac50 per month<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">This price goes up accordingly:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>If you have also taken over the <strong>production of content, <\/strong>what kind of content and how much content you produce in total per month. <strong>In this case you combine the costing of Content Production and Content Marketing.<\/strong><\/li><li>In <strong>how many different channels<\/strong> shares this content (external blogs, podcast sites, social media) and <strong>how often<\/strong>.<\/li><\/ul>\n\n\n\n<ol start=\"5\" class=\"has-medium-font-size wp-block-list\"><li><strong>SOCIAL MEDIA MARKETING<\/strong><\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">You all know what this is about, so we'll get straight to the point.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>From \u20ac50\/month<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The price goes up accordingly:<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>If you have also taken over the <strong>production of content <\/strong>for the posts,<strong> <\/strong>what kind of content and how much content you produce in total per month.<\/li><li><strong>How many social networks<\/strong> you manage at the same time. Instagram is one thing, and LinkedIn or Facebook is another.<\/li><li>The marketing objective of the brand can be customer service, sales or brand awareness.&nbsp;<\/li><li>How many hours in the day do you need to devote to responding to the engagement? Another 8 hours a day and another 24 hours a day.<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">It goes without saying - maybe not, so here you go - that, as a Digital Marketer, if you use social media tools like Sprout, Hootsuite, or Buffer, you're taking on their costs. So factor those into your price pro-rata.<\/p>\n\n\n\n<ol start=\"6\" class=\"has-medium-font-size wp-block-list\"><li><strong>SOCIAL MEDIA ADS<\/strong><\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Setting up ad campaigns in social media and the continuous management, optimization and reporting of these campaigns. The costing for this service is done taking into account that there is a ready-made strategy and ready-made ad creatives, i.e. copy, visuals, videos and stories (which are separate, extra charges).<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Setting up campaigns:<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>From \u20ac100 depending on the volume of campaigns you have to set up<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Management, optimization and reporting:<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>From \u20ac150\/month<\/strong><\/p>\n\n\n\n<ol start=\"7\" class=\"has-medium-font-size wp-block-list\"><li><strong>GOOGLE ADS<\/strong><\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Setting up ad campaigns in Google Ads, i.e. Google Search, Youtube, Google Display Network and Gmail and the ongoing management, optimization and reporting of these campaigns. Again taking into account that all other necessary processes have already been done (strategy and ad creatives).<\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Setting up campaigns:<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>From \u20ac100 depending on the volume of campaigns you have to set up<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\"><li>Management, optimization and reporting:<\/li><\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>From \u20ac150\/month<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Whichever category of ads we refer to, it goes without saying that the customer bears the advertising costs and pays with his own card.<\/p>\n\n\n\n<ol start=\"8\" class=\"has-medium-font-size wp-block-list\"><li><strong>GROWTH HACKING&nbsp;<\/strong><\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">The continuous optimization of all channels and campaigns in order to achieve inbound cheap or free visits or leads (inbound marketing), fast growth (growth hacking) or maximize the results of campaigns while reducing marketing costs.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>From \u20ac1000\/month<\/strong><\/p>\n\n\n\n<ol start=\"9\" class=\"has-medium-font-size wp-block-list\"><li><strong>EMAIL MARKETING<\/strong><\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Setting up automated or custom direct campaigns, list segmentation, mailings and reporting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>From \u20ac50\/month<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">The customer is obliged to pay the subscription fee to the respective email marketing platform (e.g. Mailchimp or Active Campaign).<\/p>\n\n\n\n<ol start=\"10\" class=\"has-medium-font-size wp-block-list\"><li><strong>INFLUENCER MARKETING<\/strong><\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Influencer tracking, research and paid commissioning, and reporting.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>From \u20ac100\/month<\/strong><\/p>\n\n\n\n<ol start=\"11\" class=\"has-medium-font-size wp-block-list\"><li><strong>MONITORING AND REPORTING<\/strong><\/li><\/ol>\n\n\n\n<p class=\"wp-block-paragraph\">Continuous monitoring and reporting for all monitoring tools such as Facebook Insights, Facebook Analytics and Google Analytics.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>From \u20ac50\/month<\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\">For these tasks you can use Google Data Studio, which is also free.&nbsp;<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">\u0391\u03c5\u03c4\u03ad\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c0\u03bf\u03bb\u03cd \u03c3\u03c5\u03bd\u03bf\u03c0\u03c4\u03b9\u03ba\u03ac \u03bf\u03b9 \u03c0\u03b9\u03bf \u03b3\u03bd\u03c9\u03c3\u03c4\u03ad\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 digital marketing, \u03bf\u03b9 \u03c4\u03c1\u03cc\u03c0\u03bf\u03b9 \u03c7\u03c1\u03ad\u03c9\u03c3\u03b7\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b1 \u03b5\u03bd\u03b4\u03b5\u03b9\u03ba\u03c4\u03b9\u03ba\u03ac \u03c0\u03bf\u03c3\u03ac. \u0395\u03bb\u03c0\u03af\u03b6\u03bf\u03c5\u03bc\u03b5 \u03bd\u03b1 \u03c3\u03b1\u03c2 \u03b2\u03bf\u03b7\u03b8\u03ae\u03c3\u03b5\u03b9 \u03bd\u03b1 \u03ba\u03bf\u03c3\u03c4\u03bf\u03bb\u03bf\u03b3\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c3\u03c9\u03c3\u03c4\u03ac \u03c4\u03b9\u03c2 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b5\u03c2 \u03c3\u03b1\u03c2! \u0393\u03b9\u03b1 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 helpful \u03ac\u03c1\u03b8\u03c1\u03b1 \u03b3\u03b9\u03b1 freelancer \u03ba\u03b1\u03b9 Digital Marketer, \u03b5\u03c0\u03b9\u03c3\u03ba\u03b5\u03c6\u03b8\u03b5\u03af\u03c4\u03b5 \u03c4\u03bf blog \u03bc\u03b1\u03c2!<\/p>","protected":false},"excerpt":{"rendered":"<p>\u03a0\u03bf\u03b9\u03b5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 \u03c0\u03b9\u03bf \u03c3\u03c5\u03bd\u03b7\u03b8\u03b9\u03c3\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c7\u03c1\u03b5\u03ce\u03c3\u03b5\u03b9\u03c2 \u03b3\u03b9\u03b1 \u03ba\u03ac\u03b8\u03b5 \u03c5\u03c0\u03b7\u03c1\u03b5\u03c3\u03af\u03b1 digital marketing \u03b1\u03c0\u03cc freelancers \u03c3\u03c4\u03b7\u03bd \u0395\u03bb\u03bb\u03ac\u03b4\u03b1;<\/p>","protected":false},"author":16,"featured_media":6466,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[446,457,444,443],"tags":[414],"class_list":["post-4417","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing-for-businesses","category-digital-marketing-for-freelancers","category-for-businsesses","category-for-freelancers","tag-digital-marketer"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.8 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u03a0\u03cc\u03c3\u03bf \u03a7\u03c1\u03b5\u03ce\u03bd\u03b5\u03b9 \u0388\u03bd\u03b1\u03c2 Digital Marketer; 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