Their proposed strategy cannot be analyzed in depth during discovery (initial discussions), and that is understandable. You do not know yet who your target audience is or what your business is about. <\/p>\n\n\n\n

Nevertheless, they should be able to support and document their recommended strategy at an expert level.\nAsk them questions that only a true professional could answer. Of course, they might not be able to answer immediately since, as mentioned before, they don\u2019t know yet your audience neither your business. However, these questions will help you understand their way of thinking and whether they have a proper understanding in your needs or not.<\/p>\n\n\n\n

Keep in mind that not all digital marketers respect your own, unique vision. <\/strong><\/p>\n\n\n\n

Make sure you understand if the professional who will handle the online marketing of your business, represents the business itself: it\u2019s your brand, your identity. They don\u2019t need to simply have a Bachelor\u2019s Degree in marketing, they need an innovative way of thinking.<\/strong> If you plan on hiring someone to take over the online presence of your business, be sure to find out if they have marketing knowledge or if they are just a tech person who happens to work in this field. The digital marketer must, however, have the necessary experience to completely take over your business's digital marketing, regardless of his or her background. Marketing is one of the most critical factors for the success of your business, so don't leave it to fresh graduates who may have the enthusiasm but lack the experience.<\/p>\n\n\n\n