Online advertising is becoming more and more important next year. While it is difficult to determine the exact amount of time users spend searching for deals and looking at ads, it is safe to say that companies are making nothing but profit by investing in it. After all, only in terms of social media platforms, users spend 33% of their online time browsing them, while 37% of them say they also use them as a source of inspiration for their purchases.
Source: https://blog.gwi.com/chart-of-the-day/social-media-captures-30-of-online-time/
All of the above leads us to the conclusion that online advertising is a must if you are interested in selling a product or service.
What should you look out for before you go for online advertising?
- Focus on User Experience
Of course it is important to pay attention to the type of advertising you will "run" and the channels on which it will be shown, but the most essential thing to consider is the following: How will it affect the user who will see it?
Consider the time the ad will be shown, its type (for example, pop-up ads almost always result in annoyance on the part of users), as well as the demographics of your target audience.
- Know your audience and make your ads relevant to them
If you want your ads to be truly successful, it is very important to know the demographics of visitors and the search queries that brought them to your site. Even if it takes a little extra time to derive this information, it's worth the effort to put in the effort to create a marketing persona that you can target your ad campaign to.
- Choose the platform that's right for you
It is essential to note that choosing the right platform is also something to consider before launching your advertising campaign. There are many options out there but, the social media space is one of the most popular due to its accessibility and flexibility.
- Do not ignore the data
It's great to believe in both the product and the advertising itself. However, not paying attention to how well (or not) they do after they become available to the public is a big mistake. One of the best aspects of online advertising is that we have access to all kinds of data, i.e. data. Analytics, for example, can tell you what's working well and what's not. This information can be used to optimize your campaigns over time and, by extension, drive more profit and more audience.
- Do not start without a strategy
It's important to take a good look at how the competition is doing and plan accordingly (or not - look at the data and draw your own conclusions). It's also wise to get an idea of what your campaign will cost and whether it's worth it. If not, adjust your plan so that it ends up being as profitable as possible.
- Don't get pushy
The main problem with online ads is that there are so many - it's really tiring for the user and for this reason, many people choose to install ad blockers on their devices. You ought to respect this - as much as possible, as finding ways to bypass ad blockers will only bring a negative feeling about your product or service. It's best to focus on providing a good experience to those users who allow ads and respect the choice of those who don't.
