You're curious about what a Brand Strategist does, right?
This is no surprise since, whether you're into branding, marketing, social media or copywriting, all roads lead back to the Brand Strategist.
You see, the Brand Strategist is the navigator of a company's brand, the person who maps the landscape, sets the course and plans the path to success for the brand in question.
This profession once catered exclusively to world-renowned and already successful brands, but more and more entrepreneurs are beginning to understand its importance and the positive impact it can have on their product.
The Definition of Brand Strategy
So what is the brand strategy?
It is a form of expression of a brand, i.e. a brand name.
The purpose of every brand is to shape the public's opinion of it and to influence it in such a way that it manages to win them as customers.
Therefore, the brand strategy defines the plan for shaping these perceptions through various forms of brand expression, including visual and verbal.
What does a Brand Strategist do?
The Brand Strategist is the main designer of the brand strategy that defines the "Who,"What”, “How”, “Where"and"When" of the expression of the style of the brand.
In other words, the job of the brand strategist is to identify the following:
- Who is the audience
- What the brand has to offer
- How to resonate with the messages you want to get across
- Where to engage
- When to engage
The goals and tasks of a Brand Strategist are many, although the primary role is to bring the audience and the brand together.
It achieves this by fully understanding the audience. It asks and then answers "What do the consumers we are targeting want/need" and then, proposes its brand as the ideal solution.
Armed with their in-depth study of the audience's behavior, habits and background, they create the perfect formula to capture them and ultimately influence their perception of the brand as the most appropriate solution to their want or need, while building a strong relationship.
In essence, the Brand Strategy is your company's showcase - what people see of you!
The Ideal Brand Strategist Qualities
Clearly, the "ideal" qualifications of a Brand Strategist may vary, depending on the position.
However, as a rule, the majority of successful brand strategists have excellent communication skills and never stop studying about their industry, staying at the core of developments.
In conclusion, a Brand Strategist often works under the Brand Manager or marketing team to ensure a consistent and effective brand message. They need to be proactive to anticipate future trends and success of a product or service and will develop positioning recommendations, guide market research analysis and determine brand elements and tone. Finally, it will find ways to further improve the branding of a product or service, and develop a marketing plan through analysis of current market data and trends.
To learn more about how to become a successful brand strategist, click here!
