The charge for a service is directly related to the time you need to provide that service, in short you are counting your man-hours. So before you set your prices you need to calculate your costs correctly. Maybe, for your last project you needed to employ an extra outsider (e.g. a graphic designer who worked for 10 hours in cooperation with you). So make sure you do detailed calculations before you go ahead and decide on the final price of your service.
This is why the cost of a service differs in each company and obviously differs comparatively between a company and a freelancer digital marketer.
Should I charge for my services separately or in a "package"?
The best practice is to charge individually for each of your services. Your clients will always need several of your services together. For example, they will ask you to do social media marketing monthly but also run some of their ads and in addition, you will be constantly producing content and ad creative. It's a shame to limit your work to a "package" with a fixed price because you certainly won't win. Smaller clients don't want that much confusion and expect a fixed amount per month for everything, aka: "what do I get for €200?" The all you can eat model that is. This may be easier for them to understand, but we recommend that you charge separately for each of your services whether you are working with a small or large client.
Let's see what are the most common charges for each service from Digital Marketer freelancers in Greece.
- DIGITAL AND SOCIAL MEDIA STRATEGY
The creation of a complete customized digital and social media strategy that includes all channels, actions, budgets and KPIs for the brand's objectives.
From €50/hour or one-off from €1000
- SEARCH ENGINE OPTIMIZATION (SEO)
SEO is in simple terms the optimization of a website or app in order to improve its appearance in search results (i.e. Google, Bing and so on) as well as in App Stores.
Costing can be done in 2 ways:
- SEO check-up one-off and creation of a relevant report:
From €500 depending on the volume of the project
- SEO (on-site and off-site) as a monthly service:
From €500 depending on the volume of the project and the content that needs to be created in order to have back-links
- CONTENT PRODUCTION (exclusive production)
Creating content for various uses in social media, ads, SEO, web or content marketing.
One amount per deliverable content
Some examples:
- An original search engine optimized article up to 1000 words from €100
- A visual from €50
- One copy for ads up to 200 characters customized per channel from €20
- CONTENT MARKETING
The creation of various types of content and its organic publication to third parties in order to increase brand awareness and visits.
From €50 per month
This price goes up accordingly:
- If you have also taken over the production of content, what kind of content and how much content you produce in total per month. In this case you combine the costing of Content Production and Content Marketing.
- In how many different channels shares this content (external blogs, podcast sites, social media) and how often.
- SOCIAL MEDIA MARKETING
You all know what this is about, so we'll get straight to the point.
From €50/month
The price goes up accordingly:
- If you have also taken over the production of content for the posts, what kind of content and how much content you produce in total per month.
- How many social networks you manage at the same time. Instagram is one thing, and LinkedIn or Facebook is another.
- The marketing objective of the brand can be customer service, sales or brand awareness.
- How many hours in the day do you need to devote to responding to the engagement? Another 8 hours a day and another 24 hours a day.
It goes without saying - maybe not, so here you go - that, as a Digital Marketer, if you use social media tools like Sprout, Hootsuite, or Buffer, you're taking on their costs. So factor those into your price pro-rata.
- SOCIAL MEDIA ADS
Setting up ad campaigns in social media and the continuous management, optimization and reporting of these campaigns. The costing for this service is done taking into account that there is a ready-made strategy and ready-made ad creatives, i.e. copy, visuals, videos and stories (which are separate, extra charges).
- Setting up campaigns:
From €100 depending on the volume of campaigns you have to set up
- Management, optimization and reporting:
From €150/month
- GOOGLE ADS
Setting up ad campaigns in Google Ads, i.e. Google Search, Youtube, Google Display Network and Gmail and the ongoing management, optimization and reporting of these campaigns. Again taking into account that all other necessary processes have already been done (strategy and ad creatives).
- Setting up campaigns:
From €100 depending on the volume of campaigns you have to set up
- Management, optimization and reporting:
From €150/month
Whichever category of ads we refer to, it goes without saying that the customer bears the advertising costs and pays with his own card.
- GROWTH HACKING
The continuous optimization of all channels and campaigns in order to achieve inbound cheap or free visits or leads (inbound marketing), fast growth (growth hacking) or maximize the results of campaigns while reducing marketing costs.
From €1000/month
- EMAIL MARKETING
Setting up automated or custom direct campaigns, list segmentation, mailings and reporting.
From €50/month
The customer is obliged to pay the subscription fee to the respective email marketing platform (e.g. Mailchimp or Active Campaign).
- INFLUENCER MARKETING
Influencer tracking, research and paid commissioning, and reporting.
From €100/month
- MONITORING AND REPORTING
Continuous monitoring and reporting for all monitoring tools such as Facebook Insights, Facebook Analytics and Google Analytics.
From €50/month
For these tasks you can use Google Data Studio, which is also free.
Αυτές είναι πολύ συνοπτικά οι πιο γνωστές υπηρεσίες digital marketing, οι τρόποι χρέωσης τους και τα ενδεικτικά ποσά. Ελπίζουμε να σας βοηθήσει να κοστολογήσετε σωστά τις υπηρεσίες σας! Για περισσότερα helpful άρθρα για freelancer και Digital Marketer, επισκεφθείτε το blog μας!
