A question like this cannot be answered without more details; it’s like asking “Oceans are filled with how many fish?” Thus, let’s alter the question to “What is the cost range for logo design?”. Now that sounds better. Well, each project is different, so the answer depends on the circumstances. Your logo's cost will depend upon your requirements, the size of your business, whether you are rebranding, and the research and strategy involved.
It is evident that a large company employing over 500 employees will have very different needs from a small local coffee shop. It is not the same in Greece as it is in Europe or the United States - in short, there is no fixed price list. In designing a logo, one of the main factors to consider is who will undertake it, will it be a freelancer or a design agency? The following are some typical cost ranges we've put together to assist you.
Prices may vary from those shown here.
Logo Generator €0-50
Logos can be designed by you at a lower cost. The process will be smooth if you have experience in design and are familiar with Adobe Illustrator. A logo generator, on the other hand, is likely to be your best option if you don't have one.
A logo generator may be the cheapest alternative—using the service costs just €0 and purchasing your design costs only €10-50—but its icon and font options are very limited and uninteresting. Hopefully, you'll end up with something usable if you go down this route with a developed aesthetic. However, unless you have prior design knowledge, you will probably be wasting your time.
Freelance Designer €50-800
Working with a freelance designer on your logo design can be a very enjoyable experience as you will be collaborating with a professional who will custom design your logo based on your feedback. However, each professional has a different level of experience, which impacts pricing and quality. Before hiring any prospective designers, you should check out their work. See their portfolios as well as the comments of those who have worked with them.
The following factors should also be taken into account when selecting designers:
- Is it based on the hourly rate or the finished project?)
- What is their level of experience?
It is generally the case that the more experience and proven track record they have, the higher the rate you will receive. You will also receive a detailed breakdown of what is included in the package and what time frame they expect the project to take.
Design Agency €500+
Designing your logo with the help of an agency is another option. A professional marketing company will often conduct market research and competitor analysis on your business so that your business can be set apart from the competition. Moreover, they have an in-house creative team that will approach your project from all angles, ensuring a detailed and fact-based approach.
Package contents: what should it include?
It's crucial to know exactly what you are paying for, regardless of what you choose! You should make sure the following are included in your contract, whether you work with a freelancer or an agency: freelancer είτε κάποιο agency, βεβαιωθείτε ότι τα παρακάτω αποτελούν μέρος της συμφωνίας σας:
- A variety of formats for your final logo
- You can use this format on your website, social media, or any other digital platform
- Printable vector format with high resolution
- Your logo is protected by full copyright, which ensures exclusivity
