It has been shown that businesses can significantly increase profits by working with the right influencers.
It is imperative, however, to choose the right representative for this to happen.
Depending on their followers, influencers are divided into five categories.
- Mega-influencers: More than one million followers (usually celebrities)
- Macro-influencers: 500,000 to 1 million followers
- Mid-tier influencers: 50,000 to 500,000 followers
- Micro-influencers: 10,000 to 50,000 followers
- Nano-influencers: 1,000 to 10,000 followers
The question arises: How do you know which of these types is best for your own, individual needs? Let's examine their specific benefits in relation to your business goals by diving into the five categories listed above.
Mega-Influencers
Their social media following exceeds one million, making them one of the most popular celebrities. There is a good deal of public awareness of them, and they are active on social media platformsIt is reasonable to use them to enhance brand awareness brand awareness , because they are well-known and have a large reach—nevertheless, keep in mind that you will have to spend a lot of money to work with them.
Mega-influencers, however, are not guaranteed to skyrocket your product or service's popularity since they have so many followers that it is difficult to properly interact with them, and so they become disengaged.
Macro-influencers
Celebrities, TV personalities, athletes, and movement leaders tend to be macro-influencers with an audience size between 500,000 and 1 million fans. Due to their ability to leverage their reputation, entrepreneurs can expect to pay high prices for advertising—though not as high as those required for working with mega-influencers.
It is important to note that macros face a loyalty problem because there is an abundance of followers and it is impossible to interact properly with them.
However, on the plus side, their content tends to be professional and of excellent quality (which is not the case with micro and/or nano-influencers).
Mid-tier influencers
Influencers at the mid-tier may not be well-known celebrities, but they are nonetheless powerful content creators. A micro-influencer has an audience of between 50,000 and 500,000 people, which gives brands a greater reach and engagement than macro-influencers or mega-influencers. They usually produce neat content (although not as polished as mega- and macro-sized companies), while remaining authentic.
A mid-tier influencer is someone who climbed from tier to tier gradually, unlike a higher-up whose following soared in a flash of fame. Because of this, this category is extremely adept at creating content and interacting with users.
Micro-Influencers
In spite of the fact that micro-influencers have a much smaller following than the categories above, businesspeople tend to find them the most effective when it comes to engaging and trusting their audiences. Since micros tend to have close relationships with their followers and specialize in a particular subject, they have a lot of knowledge on that particular subject. They are more likely to sell what they advertise to consumers when they can trust them more easily.
Despite being less sophisticated and neat, their content has more authenticity, containing ”character”. The effectiveness of the promotional campaign of the respective product or service depends on this factor.
Nano-Influencers
A nano-influencer has the smallest following, which allows businesses to make a small impact. Despite losing reach rates, influencers have the highest engagement rates of all types of influencers. Since they create content that is completely authentic and tailored to the audience, brands who partner with them can expect a small, but loyal following.
In addition, they are also inexpensive, making them ideal for businesses with limited resources and revenue—many of them give away their services or products for free. The platform is therefore ideal for entrepreneurs just starting out or looking to build a loyal following.
