Every aspect of life is now affected by social media, which is now ubiquitous. Across the globe, they are increasingly being used by people of all ages for communication, entertainment, education, and advertising. Therefore, we can only reach the following conclusion:
Every freelancer who is serious about his own business needs to know how to use social media effectively.
Thus, in this article, we're going to delve deeper into the importance of social media in your company, and list the reasons why!
Brand Awareness
If not, it's an opportunity to introduce your product to the public.
Since over half of the population is connected to a social media platform (such as Facebook, Instagram or Twitter), social media offer the perfect platform for reaching new customers and promoting your business.
Would you say that people are only likely to follow brands that they already know or are at least somewhat familiar with? Quite the contrary, according to 83% of Instagram users, they are constantly discovering new products and professionals.
(Source: https://business.instagram.com/igb/a/ads-in-explore)
Engaging the audience directly
It is undeniably one of the biggest advantages of social media that it allows you to build honest, human relationships with your customers. By introducing yourself to your customers, you can establish a dialogue, answer their questions personally, and by extension, make your company and products appear more approachable and human.
The truth is that people tend to unconsciously distinguish the true from the false, and authenticity always builds trust and trust is what keeps you loyal to your customers.
Traditional media only allow one-way communication between a producer and the audience, whereas social media lets you communicate directly with them. Engaging yourself is the first step to encouraging your audience to engage.
Maintain an active presence, post new content , answer comments, and keep an eye on your competitors.
Sales increase
Καθώς το κοινό θα αρχίσει να κάνει likes, comments και shares, το περιεχόμενο των σελίδων σας θα αρχίσει να εκτίθεται συνεχώς μπροστά στα μάτια νέου κοινού – χωρίς εσείς να χρειαστεί να κάνετε τίποτα από πλευράς σας (good and quality content is always welcomed though). Αυτό σημαίνει αυτόματα πως το δίκτυό σας θα μεγαλώσει, οι followers σας θα ανέβουν και οι επισκέψεις στην ιστοσελίδα σας θα αυξηθούν σημαντικά. Έτσι, εν δυνάμει, εκθετικά θα αυξηθούν και οι πωλήσεις σας.
Advertising targeted at specific audiences
Advertising is a good thing. Advertising targeted to a specific audience is more effective though.
The use of social media ads is a cost-effective way to promote your business, since they offer powerful targeting tools that will allow you to reach the targeted audience.
A variety of demographics can be selected, including geography, language, age, and consumer behaviors. Then, as if that weren't enough, you can create a customized message that will reach your audience exactly the way you want it to!
In conclusion, social media plays a vital role in your company, but fortunately, it is relatively easy to use and offers you an abundance of possibilities. Get started by creating your profile and engaging with customers!
The evidence shows that companies with an active social media presence are constantly attracting new customers and increasing their revenue. Don't wait any longer - There's no point in wasting time.
