Your business, which you started just a few years ago, is growing beyond your expectations, leaving you both excited and overwhelmed. Whether your business needs help with Digital Marketing may no longer be a moot point, but another one is emerging. Should you hire a freelancer or hire an employee who is exclusively responsible for your brand's Digital Marketing (in-house marketer)?
Your long-term goal is to be able to translate your investment in Digital Marketing into sales (conversions), so you need an experienced professional who has creativity, time, and is focused on that goal. Whether you work with a freelancer or hire someone who will work exclusively for your business, you will find the right path to success. However, how do you determine which is the ideal business solution for you?
You may find the pros and cons of each option below helpful. When it comes to managing your brand, the most important thing is to find someone who knows and understands your business.
Freelancer
- Reasonable prices
Depending on your financial situation, they can customize their services for you.
- Flexible schedule
It will also be easier for them to synchronize their schedules since they can work outside of regular office hours.
- Independence
All you need to do is share your business goals with them. You do not need to provide guidance or training to them.
- Specialization
A freelancer, like an agency, knows the subject well, as they have worked with various companies and therefore have a wealth of experience in that field.
It is a better choice if:
- There is an a limited budget.
- Your brand is not well known.
- You want a person who doesn't need to be trained on your behalf.
- You are willing to learn if someone teaches you
- Your project is large and you can't manage it alone.
- If you want the project to be successful, you need someone with the necessary expertise to dedicate themselves to it..
- There is an immediate need for marketing services.
What to look for when hiring a freelance marketer
We have compiled some important tips that you should keep in mind before choosing a freelancer:
- Check out their portfolio to get a sense of their experience and skill level.
- Study their LinkedIn profile, resume, and cover letter (if applicable).
- Ask for referrals and testimonials from their previous clients.
- Choose a freelancer with knowledge and experience in your industry.
- Interview multiple freelancers and compare them based on their skills and experience. Make a decision after examining all the available options.
In-House Marketer
- Cooperation with other departments
With easy access to all business information, your employee will be able to follow up on the results of actions immediately.
- Loyalty
You can expect your brand's online presence to be at least extremely active, if not successful, if all your employee's tasks are dedicated to Digital Marketing.
It is a better choice if:
- You have an established brand that requires fine-tuning and coordination.
- Your industry needs specialized knowledge.
- It is vital for your company to be involved in digital marketing.
- You want to create resources within the company.
Each option corresponds to different capabilities and goals, which you should set in advance. In order to establish a brand in digital media, it is important to create and maintain a long-term partnership. Whether they are an In-house Marketer or a Freelancer.
