The term “Email Marketing Specialist” refers to a person who focuses on email marketing as part of a broader digital marketing campaign. As well as building email lists, they create and optimize emails for conversions and sales, and maintain existing and prospective clients.
Customers and partners are the people who receive their messages; they manage lists and databases using email automation software like Omnisend or Mailchimp.
What does an Email Marketing Specialist do?
The core of his job entails email marketing and the creation and management of promotional and advertising campaigns by mail. Some of his tasks may include:
- The optimization of campaigns (in terms of the call-to-action, the email content, and the communication with other marketing professionals).
- Syncing campaign with the message transfer period.
- Proofreading
- Testing and content adaptation of emails.
- Manage recipient lists.
- Optimizing campaign results by grouping recipients.
- Proofreading and optimization of text.
- Cooperation with the marketing department.
- Creation of reports (briefs) on the results of each promotional activity.
- Collection of information about recipients.
- Optional: Writing text and creating visuals.
E-marketing specialists monitor and report on the results and outcomes of email marketing campaigns. In this process, ROI is calculated and sales made are tracked, including their cost and items.
In addition to digital advertising, training colleagues, and creating presentations regarding the results of this type of marketing, there may be other ad-hoc tasks that need to be undertaken.
What should email marketing specialists know?
A good marketer should be able to create email lists, group them, set up automation tasks—such as welcome emails, abandoned cart messages, and order confirmations—as well as build and maintain email lists. It is important to understand that this is the basic job description of an email marketing specialist.
An understanding of some of the best marketing automation tools, such as Omnisend, Mailchimp, or Klaviyo, is required.
In addition, experience on key statistics matters when analyzing the effectiveness of a campaign, such as ROI, engagement rates, conversion rates, clicks, and new subscriptions, is crucial.
An understanding of some of the best marketing automation tools, such as Omnisend, Mailchimp, or Klaviyo, is required. In addition, experience on key statistics matters when analyzing the effectiveness of a campaign, such as ROI, engagement rates, conversion rates, clicks, and new subscriptions, is crucial.
The goal of email marketing is to maximize return on investment (ROI) for sales promotions.
The expert should also have a solid understanding of the target audience so that content can resonate and, therefore, cause clicks and sales.
Verdict
If you are results-driven, have marketing skills and are digitally savvy, email marketing can be a great career choice. The process requires a wide range of skills, but it is not time-consuming or complicated, as automation has reduced the time required and the level of difficulty involved.
