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{ "id": 6382, "date": "2022-06-06T13:15:52", "date_gmt": "2022-06-06T13:15:52", "guid": { "rendered": "https:\/\/thespecialistsnetwork.com\/?p=6382" }, "modified": "2022-06-08T14:49:12", "modified_gmt": "2022-06-08T14:49:12", "slug": "ti-einai-to-email-marketing-poioi-einai-oi-tupoi-tou-kai-giati-einai-shmantik", "status": "publish", "type": "post", "link": "https:\/\/thespecialistsnetwork.com\/el\/blog\/ti-einai-to-email-marketing-poioi-einai-oi-tupoi-tou-kai-giati-einai-shmantik\/", "title": { "rendered": "\u03a4\u03b9 \u0395\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf Email Marketing; \u03a0\u03bf\u03b9\u03bf\u03b9 \u0395\u03af\u03bd\u03b1\u03b9 \u03bf\u03b9 3 \u03a4\u03cd\u03c0\u03bf\u03b9 \u03c4\u03bf\u03c5 \u03ba\u03b1\u03b9 \u0393\u03b9\u03b1\u03c4\u03af \u0395\u03af\u03bd\u03b1\u03b9 \u03a3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc;" }, "content": { "rendered": "

\u03a4\u03bf Email Marketing \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03ad\u03bd\u03b1\u03bd \u03b1\u03c0\u03cc \u03c4\u03bf\u03c5\u03c2 \u03c0\u03b9\u03bf \u03ba\u03b5\u03c1\u03b4\u03bf\u03c6\u03cc\u03c1\u03bf\u03c5\u03c2 \u03ba\u03b1\u03b9 \u03b1\u03c0\u03bf\u03b4\u03bf\u03c4\u03b9\u03ba\u03bf\u03cd\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c5\u03c2 \u03ac\u03bc\u03b5\u03c3\u03bf\u03c5 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba. \u03a3\u03b1\u03bd \u03cc\u03c1\u03bf\u03c2, \u03af\u03c3\u03c9\u03c2 \u03bd\u03b1 \u03b1\u03ba\u03bf\u03cd\u03b3\u03b5\u03c4\u03b1\u03b9 \u03b1\u03c0\u03bb\u03bf\u03ca\u03ba\u03cc \u03ba\u03b1\u03b9 \u03c0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03bc\u03c0\u03b5\u03c1\u03b4\u03b5\u03bc\u03ad\u03bd\u03bf, \u03b3\u03b9\u03b1 \u03b1\u03c5\u03c4\u03cc \u03c3\u03c4\u03bf blog post \u03c0\u03bf\u03c5 \u03b1\u03ba\u03bf\u03bb\u03bf\u03c5\u03b8\u03b5\u03af \u03b8\u03b1 \u03c0\u03b1\u03c1\u03b1\u03c4\u03b5\u03b8\u03bf\u03cd\u03bd \u03cc\u03bb\u03b1 \u03cc\u03c3\u03b1 \u03c0\u03c1\u03ad\u03c0\u03b5\u03b9 \u03bd\u03b1 \u03b3\u03bd\u03c9\u03c1\u03af\u03b6\u03b5\u03c4\u03b5 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03b1\u03c5\u03c4\u03cc, \u03ce\u03c3\u03c4\u03b5 \u03bd\u03b1 \u03bc\u03b7 \u03c7\u03b1\u03b8\u03b5\u03af\u03c4\u03b5 \u03c3\u03b5 \u03bc\u03af\u03b1 \u03b8\u03ac\u03bb\u03b1\u03c3\u03c3\u03b1 \u03b5\u03c1\u03b3\u03b1\u03bb\u03b5\u03af\u03c9\u03bd, \u03c3\u03cd\u03bd\u03b8\u03b5\u03c4\u03c9\u03bd \u03c4\u03b5\u03c7\u03bd\u03b9\u03ba\u03ce\u03bd \u03ba\u03b1\u03b9 \u03b9\u03b4\u03b9\u03b1\u03af\u03c4\u03b5\u03c1\u03c9\u03bd \u03bf\u03c1\u03bf\u03bb\u03bf\u03b3\u03b9\u03ce\u03bd. <\/p>\n\n\n\n

\u03a4\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c4\u03bf Email Marketing;<\/strong><\/h2>\n\n\n\n

\u03a4\u03bf  Email Marketing (\u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03bf\u03cd \u03c4\u03b1\u03c7\u03c5\u03b4\u03c1\u03bf\u03bc\u03b5\u03af\u03bf\u03c5) \u03b5\u03af\u03bd\u03b1\u03b9 \u03b7 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ae \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ce\u03bd (\u03b4\u03b9\u03b1\u03c6\u03b7\u03bc\u03b9\u03c3\u03c4\u03b9\u03ba\u03ce\u03bd, \u03c0\u03c1\u03bf\u03c9\u03b8\u03b7\u03c4\u03b9\u03ba\u03ce\u03bd \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03b1) email, \u03c3\u03b5 \u03bc\u03b9\u03b1 \u03bb\u03af\u03c3\u03c4\u03b1 \u03b5\u03c0\u03b1\u03c6\u03ce\u03bd \u03c0\u03bf\u03c5 \u03ad\u03c7\u03bf\u03c5\u03bd \u03b4\u03ce\u03c3\u03b5\u03b9 \u03c4\u03b7\u03bd \u03ad\u03b3\u03ba\u03c1\u03b9\u03c3\u03ae \u03c4\u03bf\u03c5\u03c2 \u03bd\u03b1 \u03bb\u03b1\u03bc\u03b2\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03ad\u03c4\u03bf\u03b9\u03bf\u03c5 \u03b5\u03af\u03b4\u03bf\u03c5\u03c2 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1 \u03c3\u03b1\u03c2.<\/p>\n\n\n\n

\u039c\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03b1\u03be\u03b9\u03bf\u03c0\u03bf\u03b9\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03bf email marketing \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03ce\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03c3\u03b1\u03c2 \u03b3\u03b9\u03b1 \u03c4\u03b1 \u03bd\u03ad\u03b1 \u03c4\u03b7\u03c2 \u03b5\u03c4\u03b1\u03b9\u03c1\u03b5\u03af\u03b1\u03c2 \u03c3\u03b1\u03c2, \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b1\u03c5\u03be\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03c0\u03c9\u03bb\u03ae\u03c3\u03b5\u03b9\u03c2 \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03b4\u03b7\u03bc\u03b9\u03bf\u03c5\u03c1\u03b3\u03ae\u03c3\u03b5\u03c4\u03b5 \u03bc\u03b9\u03b1 \u03ba\u03bf\u03b9\u03bd\u03cc\u03c4\u03b7\u03c4\u03b1 \u03b3\u03cd\u03c1\u03c9 \u03b1\u03c0\u03cc \u03c4\u03b7\u03bd \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1 \u03c3\u03b1\u03c2.<\/p>\n\n\n\n

\u03a4\u03bf \u03c3\u03cd\u03b3\u03c7\u03c1\u03bf\u03bd\u03bf email marketing \u03ad\u03c7\u03b5\u03b9 \u03b1\u03c0\u03bf\u03bc\u03b1\u03ba\u03c1\u03c5\u03bd\u03b8\u03b5\u03af \u03b1\u03c0\u03cc \u03c4\u03b9\u03c2 \u03bc\u03b1\u03b6\u03b9\u03ba\u03ad\u03c2 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ad\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b5\u03af\u03bd\u03b5\u03b9 \u03bd\u03b1 \u03b5\u03af\u03bd\u03b1\u03b9 \u03c3\u03c7\u03b5\u03c4\u03b9\u03ba\u03ac \u03c0\u03b9\u03bf \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03bf, \u03b5\u03c3\u03c4\u03b9\u03ac\u03b6\u03bf\u03bd\u03c4\u03b1\u03c2 \u03c3\u03c4\u03b7\u03bd \u03c0\u03bf\u03b9\u03cc\u03c4\u03b7\u03c4\u03b1 \u03c4\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 \u03ad\u03bd\u03b1\u03bd\u03c4\u03b9 \u03c4\u03b7\u03c2 \u03c0\u03bf\u03c3\u03cc\u03c4\u03b7\u03c4\u03b1\u03c2.
\u0391\u03c5\u03c4\u03cc, \u03af\u03c3\u03c9\u03c2 \u03bd\u03b1 \u03b1\u03ba\u03bf\u03cd\u03b3\u03b5\u03c4\u03b1\u03b9 \u03c7\u03c1\u03bf\u03bd\u03bf\u03b2\u03cc\u03c1\u03bf \u03ba\u03b1\u03b9 \u03b4\u03cd\u03c3\u03ba\u03bf\u03bb\u03bf, \u03cc\u03bc\u03c9\u03c2 \u03bf\u03b9 \u03b1\u03c5\u03c4\u03bf\u03bc\u03b1\u03c4\u03b9\u03c3\u03bc\u03bf\u03af \u03c0\u03bf\u03c5 \u03c3\u03c5\u03bd\u03b5\u03c7\u03ce\u03c2 \u03b5\u03be\u03b5\u03bb\u03af\u03c3\u03c3\u03bf\u03bd\u03c4\u03b1\u03b9, \u03c3\u03c5\u03bc\u03b2\u03ac\u03bb\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf \u03bd\u03b1 \u03ba\u03ac\u03bd\u03bf\u03c5\u03bd \u03c4\u03b1 \u03c0\u03ac\u03bd\u03c4\u03b1 \u03c0\u03b9\u03bf \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1.<\/p>\n\n\n\n

\u039f\u03b9 \u0394\u03b9\u03b1\u03c6\u03bf\u03c1\u03b5\u03c4\u03b9\u03ba\u03bf\u03af \u03a4\u03cd\u03c0\u03bf\u03b9 \u03c4\u03bf\u03c5 Email Marketing<\/strong><\/h2>\n\n\n\n

1. \u03a0\u03c1\u03bf\u03c9\u03b8\u03b7\u03c4\u03b9\u03ba\u03ac Emails<\/h3>\n\n\n\n

\u039f\u03b9 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03bc\u03ac\u03c1\u03ba\u03b5\u03c4\u03b9\u03bd\u03b3\u03ba \u03bc\u03ad\u03c3\u03c9 email \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03bf\u03cd\u03bd\u03c4\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7\u03bd \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7 \u03b5\u03b9\u03b4\u03b9\u03ba\u03ce\u03bd \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ce\u03bd, \u03b5\u03ba\u03b4\u03cc\u03c3\u03b5\u03c9\u03bd \u03bd\u03ad\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd, \u03c0\u03b5\u03c1\u03b9\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf\u03c5 \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03bf\u03bc\u03ad\u03bd\u03bf\u03c5 (\u03cc\u03c0\u03c9\u03c2 \u03b7\u03bb\u03b5\u03ba\u03c4\u03c1\u03bf\u03bd\u03b9\u03ba\u03ac \u03b2\u03b9\u03b2\u03bb\u03af\u03b1 \u03ba\u03b1\u03b9 \u03b4\u03b9\u03b1\u03b4\u03b9\u03ba\u03c4\u03c5\u03b1\u03ba\u03ac \u03c3\u03b5\u03bc\u03b9\u03bd\u03ac\u03c1\u03b9\u03b1) \u03ba\u03b1\u03b9 \u03b3\u03b9\u03b1 \u03c4\u03b7 \u03b3\u03b5\u03bd\u03b9\u03ba\u03cc\u03c4\u03b5\u03c1\u03b7 \u03c0\u03c1\u03bf\u03ce\u03b8\u03b7\u03c3\u03b7 \u03c4\u03b7\u03c2 \u03b5\u03c0\u03c9\u03bd\u03c5\u03bc\u03af\u03b1\u03c2 \u03c3\u03b1\u03c2. \u039c\u03b9\u03b1 \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b1 \u03c0\u03c1\u03bf\u03c9\u03b8\u03b7\u03c4\u03b9\u03ba\u03ce\u03bd email \u03b8\u03b1 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03c3\u03b5 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af\u03c4\u03b1\u03b9 \u03b1\u03c0\u03cc 3 \u2013 10 email \u03c0\u03bf\u03c5 \u03b1\u03c0\u03bf\u03c3\u03c4\u03ad\u03bb\u03bb\u03bf\u03bd\u03c4\u03b1\u03b9 \u03c3\u03b5 \u03c0\u03c1\u03bf\u03ba\u03b1\u03b8\u03bf\u03c1\u03b9\u03c3\u03bc\u03ad\u03bd\u03bf \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03b4\u03b9\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1 \u03b1\u03c1\u03ba\u03b5\u03c4\u03ce\u03bd \u03b7\u03bc\u03b5\u03c1\u03ce\u03bd \u03ae \u03b5\u03b2\u03b4\u03bf\u03bc\u03ac\u03b4\u03c9\u03bd.<\/p>\n\n\n\n

\u0391\u03c5\u03c4\u03cc\u03c2 \u03bf \u03c4\u03cd\u03c0\u03bf\u03c2 email \u03c3\u03c5\u03bd\u03b7\u03b8\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03ad\u03c7\u03b5\u03b9 \u03ad\u03bd\u03b1 call to action (\u03c0\u03b1\u03c1\u03cc\u03c4\u03c1\u03c5\u03bd\u03c3\u03b7 \u03b3\u03b9\u03b1 \u03b4\u03c1\u03ac\u03c3\u03b7\/\u03b1\u03bb\u03bb\u03b7\u03bb\u03b5\u03c0\u03af\u03b4\u03c1\u03b1\u03c3\u03b7) – \u03ae CTA, \u03b5\u03bd \u03c3\u03c5\u03bd\u03c4\u03bf\u03bc\u03af\u03b1. \u03a4\u03bf CTA \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03c4\u03b7\u03bd \u03c0\u03b1\u03c1\u03cc\u03c4\u03c1\u03c5\u03bd\u03c3\u03b7 \u03bd\u03b1 \u03c0\u03c1\u03bf\u03b2\u03b5\u03af \u03bf \u03c7\u03c1\u03ae\u03c3\u03c4\u03b7\u03c2 \u03c3\u03c4\u03b7\u03bd \u03b5\u03bd\u03ad\u03c1\u03b3\u03b5\u03b9\u03b1 \u03c0\u03bf\u03c5 \u03b5\u03c3\u03b5\u03af\u03c2 \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 (\u03b3\u03b9\u03b1 \u03c0\u03b1\u03c1\u03ac\u03b4\u03b5\u03b9\u03b3\u03bc\u03b1, \u03b1\u03b3\u03bf\u03c1\u03ac \u03ae \u03b5\u03c0\u03af\u03c3\u03ba\u03b5\u03c8\u03b7 \u03c3\u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c3\u03b1\u03c2). <\/p>\n\n\n\n

\u03a4\u03b1 \u03c0\u03c1\u03bf\u03c9\u03b8\u03b7\u03c4\u03b9\u03ba\u03ac emails \u03c3\u03c5\u03bd\u03b7\u03b8\u03af\u03b6\u03b5\u03c4\u03b1\u03b9 \u03bd\u03b1 \u03b1\u03c0\u03bf\u03c3\u03c4\u03ad\u03bb\u03bb\u03bf\u03bd\u03c4\u03b1\u03b9 \u03b5\u03af\u03c4\u03b5 \u03cc\u03c0\u03bf\u03c4\u03b5 \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03ba\u03ac\u03c0\u03bf\u03b9\u03b1 \u03b5\u03b9\u03b4\u03b9\u03ba\u03ae \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ac, \u03b5\u03af\u03c4\u03b5 \u03c3\u03b5 \u03b5\u03bc\u03c0\u03bf\u03c1\u03b9\u03ba\u03ac \u03ba\u03c1\u03af\u03c3\u03b9\u03bc\u03b5\u03c2 \u03c0\u03b5\u03c1\u03b9\u03cc\u03b4\u03bf\u03c5\u03c2 (\u03c0\u03c7 \u03a7\u03c1\u03b9\u03c3\u03c4\u03bf\u03cd\u03b3\u03b5\u03bd\u03bd\u03b1, Black Friday, \u03c0\u03b5\u03c1\u03b9\u03cc\u03b4\u03bf\u03c5\u03c2 \u03b5\u03ba\u03c0\u03c4\u03ce\u03c3\u03b5\u03c9\u03bd \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03b1). <\/p>\n\n\n\n

2. Emails \u03a0\u03bb\u03b7\u03c1\u03bf\u03c6\u03bf\u03c1\u03b9\u03b1\u03ba\u03bf\u03cd \u03a7\u03b1\u03c1\u03b1\u03ba\u03c4\u03ae\u03c1\u03b1<\/strong><\/h3>\n\n\n\n

A. Newsletters<\/h4>\n\n\n\n

\u0388\u03bd\u03b1 newsletter (\u03b5\u03bd\u03b7\u03bc\u03b5\u03c1\u03c9\u03c4\u03b9\u03ba\u03cc \u03b4\u03b5\u03bb\u03c4\u03af\u03bf), \u03cc\u03c0\u03c9\u03c2 \u03c5\u03c0\u03bf\u03b4\u03b7\u03bb\u03ce\u03bd\u03b5\u03b9 \u03c4\u03bf \u03cc\u03bd\u03bf\u03bc\u03b1, \u03ba\u03bf\u03b9\u03bd\u03bf\u03c0\u03bf\u03b9\u03b5\u03af \u03bd\u03ad\u03b1 \u03c0\u03bf\u03c5 \u03c3\u03c7\u03b5\u03c4\u03af\u03b6\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03c4\u03b7\u03bd \u03b5\u03c0\u03b9\u03c7\u03b5\u03af\u03c1\u03b7\u03c3\u03ae \u03c3\u03b1\u03c2, \u03cc\u03c0\u03c9\u03c2 \u03bd\u03ad\u03b5\u03c2 \u03b4\u03c5\u03bd\u03b1\u03c4\u03cc\u03c4\u03b7\u03c4\u03b5\u03c2, \u03bd\u03ad\u03bf \u03c0\u03b5\u03c1\u03b9\u03b5\u03c7\u03cc\u03bc\u03b5\u03bd\u03bf (\u03c0\u03c7 \u03bc\u03b5\u03bb\u03ad\u03c4\u03b5\u03c2) \u03ae \u03bd\u03ad\u03b1 milestones \u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b5\u03c0\u03b9\u03c4\u03b5\u03cd\u03be\u03b1\u03c4\u03b5 \u03ba\u03b1\u03b9 \u03b8\u03ad\u03bb\u03b5\u03c4\u03b5 \u03bd\u03b1 \u03bc\u03bf\u03b9\u03c1\u03b1\u03c3\u03c4\u03b5\u03af\u03c4\u03b5 \u03bc\u03b5 \u03c4\u03bf\u03c5\u03c2 \u03c3\u03c5\u03bd\u03b4\u03c1\u03bf\u03bc\u03b7\u03c4\u03ad\u03c2 \u03c3\u03b1\u03c2. \u0391\u03c5\u03c4\u03cc\u03c2 \u03bf \u03c4\u03cd\u03c0\u03bf\u03c2 email \u03c3\u03c5\u03bc\u03b2\u03ac\u03bb\u03bb\u03b5\u03b9 \u03c3\u03c4\u03bf \u03bd\u03b1 \u03b4\u03b9\u03b1\u03c4\u03b7\u03c1\u03ae\u03c3\u03b5\u03c4\u03b5 \u03c3\u03c4\u03b1\u03b8\u03b5\u03c1\u03ad\u03c2 \u03c3\u03c7\u03ad\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03c4\u03bf \u03ba\u03bf\u03b9\u03bd\u03cc \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03b5\u03af\u03bd\u03b1\u03b9 \u03ba\u03b1\u03bb\u03cc \u03bd\u03b1 \u03ad\u03c7\u03bf\u03c5\u03bd \u03c4\u03b7 \u03bc\u03bf\u03c1\u03c6\u03ae \u201c\u03b5\u03c0\u03b9\u03c3\u03c4\u03bf\u03bb\u03ae\u03c2\u201d \u03ba\u03b1\u03b9 \u03bd\u03b1 \u03ba\u03b1\u03c4\u03b1\u03c0\u03b9\u03ac\u03bd\u03bf\u03bd\u03c4\u03b1\u03b9 \u03bc\u03b5 \u03b8\u03ad\u03bc\u03b1\u03c4\u03b1 \u03c0\u03bf\u03c5 \u03bd\u03b1 \u03c4\u03bf \u03b5\u03bd\u03b4\u03b9\u03b1\u03c6\u03ad\u03c1\u03bf\u03c5\u03bd.
\u0395\u03bd \u03ba\u03b1\u03c4\u03b1\u03ba\u03bb\u03b5\u03af\u03b4\u03b9, \u03bc\u03bf\u03b9\u03c1\u03b1\u03c3\u03c4\u03b5\u03af\u03c4\u03b5 \u03c4\u03b9\u03c2 \u03c3\u03ba\u03ad\u03c8\u03b5\u03b9\u03c2 \u03c3\u03b1\u03c2, \u03c4\u03b9\u03c2 \u03b9\u03b4\u03ad\u03b5\u03c2 \u03c3\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03c4\u03b9\u03c2 \u03c0\u03c1\u03bf\u03c4\u03ac\u03c3\u03b5\u03b9\u03c2 \u03c3\u03b1\u03c2 \u03bc\u03ad\u03c3\u03c9 \u03c4\u03c9\u03bd newsletters \u03c0\u03bf\u03c5 \u03b8\u03b1 \u03c3\u03c5\u03bd\u03c4\u03ac\u03be\u03b5\u03c4\u03b5!<\/p>\n\n\n\n

B.  \u0391\u03bd\u03b1\u03ba\u03bf\u03b9\u03bd\u03ce\u03c3\u03b5\u03b9\u03c2<\/h4>\n\n\n\n

\u03a4\u03bf email \u03b1\u03c0\u03bf\u03c4\u03b5\u03bb\u03b5\u03af \u03bc\u03ad\u03c3\u03bf \u03b4\u03b9\u03b1\u03bc\u03bf\u03b9\u03c1\u03b1\u03c3\u03bc\u03bf\u03cd \u03c3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03ce\u03bd \u03bc\u03b7\u03bd\u03c5\u03bc\u03ac\u03c4\u03c9\u03bd. \u0395\u03ac\u03bd \u03c5\u03c0\u03ac\u03c1\u03c7\u03b5\u03b9 \u03bf\u03c0\u03bf\u03b9\u03bf\u03b4\u03ae\u03c0\u03bf\u03c4\u03b5 \u03c3\u03c6\u03ac\u03bb\u03bc\u03b1 \u03c3\u03c4\u03b7\u03bd \u03b9\u03c3\u03c4\u03bf\u03c3\u03b5\u03bb\u03af\u03b4\u03b1 \u03c3\u03b1\u03c2, \u03c0\u03c1\u03cc\u03b2\u03bb\u03b7\u03bc\u03b1 \u03bc\u03b5 \u03c4\u03b9\u03c2 \u03b1\u03c0\u03bf\u03c3\u03c4\u03bf\u03bb\u03ad\u03c2 \u03c4\u03c9\u03bd \u03c0\u03c1\u03bf\u03ca\u03cc\u03bd\u03c4\u03c9\u03bd \u03c3\u03b1\u03c2 \u03ae \u03b2\u03bb\u03ac\u03b2\u03b5\u03c2 \u03c3\u03c4\u03bf \u03c3\u03cd\u03c3\u03c4\u03b7\u03bc\u03ac \u03c3\u03b1\u03c2, \u03c4\u03bf email \u03b5\u03af\u03bd\u03b1\u03b9 \u03bf \u03b9\u03b4\u03b1\u03bd\u03b9\u03ba\u03cc\u03c2 \u03c4\u03c1\u03cc\u03c0\u03bf\u03c2 \u03b3\u03b9\u03b1 \u03bd\u03b1 \u03c4\u03bf \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03ae\u03c3\u03b5\u03c4\u03b5. <\/p>\n\n\n\n

3. Re-engagement emails<\/strong><\/h3>\n\n\n\n

\u03a4\u03b1 email \u03b1\u03c5\u03c4\u03bf\u03cd \u03c4\u03bf\u03c5 \u03c4\u03cd\u03c0\u03bf\u03c5 \u03c3\u03c4\u03bf\u03c7\u03b5\u03cd\u03bf\u03c5\u03bd \u03c3\u03c4\u03bf \u03bd\u03b1 \u201c\u03b1\u03bd\u03b1\u03b8\u03b5\u03c1\u03bc\u03ac\u03bd\u03bf\u03c5\u03bd\u201d \u03c4\u03b7 \u03c3\u03c7\u03ad\u03c3\u03b7 \u03c3\u03b1\u03c2 \u03bc\u03b5 \u03c0\u03b5\u03bb\u03ac\u03c4\u03b5\u03c2 \u03ae\/\u03ba\u03b1\u03b9 \u03c3\u03c5\u03bd\u03b4\u03c1\u03bf\u03bc\u03b7\u03c4\u03ad\u03c2 \u03c0\u03bf\u03c5 \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03b5\u03bd\u03b5\u03c1\u03b3\u03bf\u03af \u03b3\u03b9\u03b1 \u03bc\u03b5\u03b3\u03ac\u03bb\u03bf \u03c7\u03c1\u03bf\u03bd\u03b9\u03ba\u03cc \u03b4\u03b9\u03ac\u03c3\u03c4\u03b7\u03bc\u03b1. <\/p>\n\n\n\n

\u039c\u03c0\u03bf\u03c1\u03b5\u03af\u03c4\u03b5 \u03bd\u03b1 \u03b5\u03ba\u03bc\u03b5\u03c4\u03b1\u03bb\u03bb\u03b5\u03c5\u03c4\u03b5\u03af\u03c4\u03b5 \u03c4\u03b1 emails \u03b1\u03c5\u03c4\u03bf\u03cd \u03c4\u03bf\u03c5 \u03b5\u03af\u03b4\u03bf\u03c5\u03c2, \u03c3\u03c4\u03ad\u03bb\u03bd\u03bf\u03bd\u03c4\u03b1\u03c2 \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03b9\u03ba\u03b5\u03c5\u03bc\u03ad\u03bd\u03b5\u03c2 \u03c0\u03c1\u03bf\u03c3\u03c6\u03bf\u03c1\u03ad\u03c2, \u03b5\u03ba\u03c0\u03c4\u03ce\u03c3\u03b5\u03b9\u03c2 \u03bc\u03b5 \u03b1\u03c6\u03bf\u03c1\u03bc\u03ae \u03c4\u03b1 \u03b3\u03b5\u03bd\u03ad\u03b8\u03bb\u03b9\u03b1 \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03b1 \u03c0\u03bf\u03bb\u03bb\u03ac. <\/p>\n\n\n\n

\u0393\u03b9\u03b1\u03c4\u03af \u0395\u03af\u03bd\u03b1\u03b9 \u03a3\u03b7\u03bc\u03b1\u03bd\u03c4\u03b9\u03ba\u03cc \u03c4\u03bf Email Marketing;<\/strong><\/h2>\n\n\n\n

\u03a4\u03bf email \u03b4\u03b5\u03bd \u03b5\u03af\u03bd\u03b1\u03b9 \u03bc\u03b9\u03b1 \u03bd\u03ad\u03b1 \u03c4\u03b5\u03c7\u03bd\u03bf\u03bb\u03bf\u03b3\u03af\u03b1. \u03a3\u03c4\u03b7\u03bd \u03c0\u03c1\u03b1\u03b3\u03bc\u03b1\u03c4\u03b9\u03ba\u03cc\u03c4\u03b7\u03c4\u03b1, \u03ae\u03c4\u03b1\u03bd \u03ad\u03bd\u03b1 \u03b1\u03c0\u03cc \u03c4\u03b1 \u03c0\u03c1\u03ce\u03c4\u03b1 \u03bc\u03ad\u03c3\u03b1 \u03c8\u03b7\u03c6\u03b9\u03b1\u03ba\u03ae\u03c2 \u03b5\u03c0\u03b9\u03ba\u03bf\u03b9\u03bd\u03c9\u03bd\u03af\u03b1\u03c2 \u03ba\u03b1\u03b9 \u03be\u03b5\u03ba\u03af\u03bd\u03b7\u03c3\u03b5 \u03bd\u03b1 \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03c4\u03bf 1971. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03bb\u03ac\u03b2\u03b5\u03c4\u03b5 \u03c5\u03c0\u03cc\u03c8\u03b9\u03bd \u03c0\u03c9\u03c2, \u03c0\u03b1\u03c1\u03cc\u03bb\u03bf \u03c0\u03bf\u03c5 \u03c5\u03c6\u03af\u03c3\u03c4\u03b1\u03c4\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03b1 \u03b1\u03c0\u03cc 50 \u03c7\u03c1\u03cc\u03bd\u03b9\u03b1, \u03c7\u03c1\u03b7\u03c3\u03b9\u03bc\u03bf\u03c0\u03bf\u03b9\u03b5\u03af\u03c4\u03b1\u03b9 \u03c0\u03b5\u03c1\u03b9\u03c3\u03c3\u03cc\u03c4\u03b5\u03c1\u03bf \u03b1\u03c0\u03cc \u03c0\u03bf\u03c4\u03ad.<\/p>\n\n\n\n

\u038a\u03c3\u03c9\u03c2, \u03b1\u03bd\u03b1\u03bb\u03bf\u03b3\u03b9\u03c3\u03c4\u03b5\u03af\u03c4\u03b5 \u03c0\u03c9\u03c2 \u03c4\u03bf email marketing \u03b5\u03af\u03bd\u03b1\u03b9 \u03c7\u03ac\u03c3\u03b9\u03bc\u03bf \u03c7\u03c1\u03cc\u03bd\u03bf\u03c5, \u03b1\u03c6\u03bf\u03cd \u03b2\u03c1\u03b9\u03c3\u03ba\u03cc\u03bc\u03b1\u03c3\u03c4\u03b5 \u03c3\u03c4\u03b7\u03bd \u03b5\u03c0\u03bf\u03c7\u03ae \u03c0\u03bf\u03c5 \u03c4\u03b1 social media \u03bc\u03b5\u03c3\u03bf\u03c5\u03c1\u03b1\u03bd\u03bf\u03cd\u03bd. \u03a9\u03c3\u03c4\u03cc\u03c3\u03bf, \u03c4\u03bf mail \u03ad\u03c7\u03b5\u03b9 \u03c4\u03b1 \u03b4\u03b9\u03ba\u03ac \u03c4\u03bf\u03c5, \u03bc\u03bf\u03bd\u03b1\u03b4\u03b9\u03ba\u03ac \u03c0\u03bb\u03b5\u03bf\u03bd\u03b5\u03ba\u03c4\u03ae\u03bc\u03b1\u03c4\u03b1, \u03c4\u03b1 \u03bf\u03c0\u03bf\u03af\u03b1 \u03b4\u03b5\u03bd \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1  \u03b2\u03c1\u03b5\u03b8\u03bf\u03cd\u03bd \u03c3\u03b5 \u03ac\u03bb\u03bb\u03b1 channels \u03ba\u03b1\u03b9 \u03ac\u03bb\u03bb\u03b5\u03c2 \u03c0\u03bb\u03b1\u03c4\u03c6\u03cc\u03c1\u03bc\u03b5\u03c2.

\u039f\u03b9 email \u03ba\u03b1\u03bc\u03c0\u03ac\u03bd\u03b9\u03b5\u03c2 \u03bc\u03c0\u03bf\u03c1\u03bf\u03cd\u03bd \u03bd\u03b1 \u03b5\u03be\u03b1\u03c4\u03bf\u03bc\u03b9\u03ba\u03b5\u03c5\u03c4\u03bf\u03cd\u03bd \u03c0\u03bf\u03bb\u03cd \u03c0\u03b9\u03bf \u03b5\u03cd\u03ba\u03bf\u03bb\u03b1 \u03b1\u03c0\u03cc \u03b5\u03ba\u03b5\u03af\u03bd\u03b5\u03c2 \u03c3\u03c4\u03b1 social media, \u03b5\u03bd\u03ce \u03c0\u03b1\u03c1\u03ac\u03bb\u03bb\u03b7\u03bb\u03b1 \u03c4\u03bf \u03ba\u03cc\u03c3\u03c4\u03bf\u03c2 \u03c4\u03bf\u03c5\u03c2 \u03b5\u03af\u03bd\u03b1\u03b9 \u03b1\u03b9\u03c3\u03b8\u03b7\u03c4\u03ac \u03c7\u03b1\u03bc\u03b7\u03bb\u03cc\u03c4\u03b5\u03c1\u03bf. \u03a4\u03ad\u03bb\u03bf\u03c2, \u03b7 \u03b1\u03bc\u03b5\u03c3\u03cc\u03c4\u03b7\u03c4\u03ac \u03c4\u03bf\u03c5 (\u03b1\u03c6\u03bf\u03cd \u03c3\u03b1\u03c2 \u201c\u03c0\u03c1\u03bf\u03c3\u03b3\u03b5\u03b9\u03ce\u03bd\u03b5\u03b9\u201d \u03ac\u03bc\u03b5\u03c3\u03b1 \u03c3\u03c4\u03b1 \u03b5\u03b9\u03c3\u03b5\u03c1\u03c7\u03cc\u03bc\u03b5\u03bd\u03b1 \u03bc\u03b7\u03bd\u03cd\u03bc\u03b1\u03c4\u03b1 \u03c4\u03c9\u03bd \u03c7\u03c1\u03b7\u03c3\u03c4\u03ce\u03bd, \u03b5\u03af\u03bd\u03b1\u03b9 \u03b9\u03c3\u03c7\u03c5\u03c1\u03cc \u03b2\u03ad\u03bb\u03bf\u03c2 \u03c3\u03c4\u03b7 \u03c6\u03b1\u03c1\u03ad\u03c4\u03c1\u03b1 \u03c3\u03b1\u03c2. <\/p>\n\n\n\n

\u0391\u03c2 \u03c1\u03af\u03be\u03bf\u03c5\u03bc\u03b5 \u03bc\u03b9\u03b1 \u03bc\u03b1\u03c4\u03b9\u03ac \u03c3\u03c4\u03bf\u03c5\u03c2 \u03b1\u03c1\u03b9\u03b8\u03bc\u03bf\u03cd\u03c2:<\/p>\n\n\n\n